Well, did you enjoy it then?
As I am sure you are aware, today was the UK “National Ice Cream Day”. I’m not sure who decides these things, perhaps it is the Government, or possibly it could be the ice cream industry itself. Whoever it was, you can either view it as a quirky, fun attempt at starting a new tradition, or a cynical and meaningless attempt at increasing profits. One thing is for sure, when the weather is as bad as it has been today, it probably achieved neither aim.
We serve crepes (at weddings and parties from our mobile cart) so we are quite lucky in that we already have our own special day, one which has been around for centuries and everybody knows about: ‘Pancake Day’. The only improvement that could be made as far as we are concerned is to start a “crepes served at weddings and private parties day”, but we won’t hold our breath on that one. But these new-fangled marketing gimmicks (sorry, fun-filled attempts at initiating a new tradition) are always of interest to us as casual observers.
Ice cream doesn’t need much in the way of marketing – just about everybody likes to eat it. The problem it has here in the UK is the weather. On a typical cold summer’s day like today, no amount of expensive marketing is going to encourage punters to stop someone and buy one. Whereas (whatever the weather) the average person is always going to be in the mood for a crepe. Which is one of the reasons we believe crepes are a risk-free, sensible (yet sexily stylish) choice for your wedding. (But we do have to admit to being biased on that.)
So whilst the idea of National Ice Cream Day is a good one (it basically provides us with an excuse to eat the stuff) it may be a better idea if it was converted into ‘National Ice Cream Fortnight’ – because with our weather being so reliably unreliable, we usually need a timeframe of a couple of weeks for a decent ice cream-weather day to arrive.
Crepes however are fine in any conditions. So we are quite happy to stick with the centuries old Pancake Day (unless the Government would like to introduce the aforementioned “crepes served at weddings and private parties day”, of course.)
